ipsy fresh start

January 2019 was focused on a clean slate for the new year. These airy and light shots set the tone for the simple yet impactful trends that focused around dewy skin, a feature eye or lip, and showing off everyone’s unique beauty. These monthly themes are reflective of ipsy’s assortment as well as their Glam Bag that comes with the products to their members.

Art directed and led the final designs for the main trend story on site. Click on mobile to scroll through.

January 2018 Trend6968.jpg

Jan 2019 Trend D3_0600.jpg
Jan 2019 Trend D2_7737.jpg
Jan 2019 Trend D3_0922.jpg
Jan 2019 Trend D2_7669.jpg
Jan 2019 Trend D3_1045.jpg